As a business owner, you probably have your website. You might have noticed your booming traffic as many people are visiting your website!
However, you may have been wondering why earnings have been down recently. After all, those people entering your landing page must be interested in your products, right?
Well, this might want to know the benefits of lead generation marketing and how it can help your business.
WHAT IS LEAD GENERATION MARKETING?
We should discuss what a “lead” is first before we tackle how to generate it. A “lead” is an indicator that a person or company exhibited an interest in a product or service.
For example, people entering your company’s website can be considered as leads.
However, some companies stop creating more leads after potential customers enter their online page.
You should adopt a certain lead generation strategy that covers every stage of the sales funnel. This way, you’ll guide every step of your customer towards purchasing your brand’s products or services. You can check out blogs of some leading companies like Leadadvisors to learn more about lead generation.
LEAD GENERATION STRATEGIES
If a telemarketer called you during dinner, you’ve experienced an example of an outbound marketing strategy.
These involve approaching your customer to directly sell your goods. It’s also called “interruptive marketing” because it takes your customer’s time and attention.
You may have noticed that interest in the products comes from the surprise marketers. When they call you, they’re the ones gushing about how great their goods are.
Meanwhile, you probably just stand and nod unenthusiastically while listening to the promotions.
Since you weren’t interested in the first place, you probably won’t purchase their wares any time soon. Worse, their blunt marketing method may have ruined your first impression of the brand.