I’m going to demonstrate how to build up a basic SEO keyword plan for your WordPress website in this article. We won’t spend too much time worrying about keyword analysis. When performing SEO for customers, we do become somewhat more involved in analysing the search volume (how popular the terms are) and the level of competition (how many other websites rank for the keywords). Click here to read more about SEO service Sydney.
Excel file for SEO keywords
If participating in this month’s SEO Boot Camp, you already have a link to the spreadsheet template. There are two files, one for Windows users in Excel and the other for Mac users in Numbers. Grab a copy of that spreadsheet, and I’ll explain how to use it below.
List all of your essential products and services.
List all of your primary and auxiliary goods and services first. To give you an idea of how to accomplish it, I’ve utilised a prototype plumbing firm in the example spreadsheet. Put these in the first column.
Consider where you operate next. Consider region or area names as well, not only the name of a town or a suburb that people could use.
Additionally, this region is frequently referred to as the “Northern Beaches.” The term “Sydney” is not even necessary. Google will recognise that a searcher in Sydney is referring to Sydney’s Northern Beaches rather than the Northern Beaches in Cairns.
Then combine geographic areas with the primary product / service type keywords. Using the same site more than once is OK. Consequently, you can see terms like “plumber Northern Beaches” and “gas fitting Northern Beaches.” It’s alright.
Link your website’s URLs to your keywords
Once you’ve finished, it’s time to examine the third column, which lists the site URL. Look through your website to identify a page that uses your chosen term. Put the URL of your website about gas fitting, for instance, next to the keyword. Remember to include the most obvious keyword on your main page.
Create the names and meta descriptions for your documents.
We now want to create a document title and a meta description for each URL on your website. Take a look at a screenshot of a Google search result page to see what they look like. The search for a WordPress developer is shown below. We refer to the text in blue as the document title. A meta description is the text that appears underneath it.
The text you’re creating here won’t really appear as part of your website on the screen. Instead, a search engine result page displays it. Writing titles with lots of keywords and detailed explanations is the objective. While a statement need not be exactly grammatically correct, it must nonetheless make sense to a person.
Important thing to remember here:
- One thing to keep in mind is that you must include your selected keyword in the document title.
- Though it is less crucial, you should utilise it in the description as well.
- In order to entice users to click, the description should clearly state what they will see on the page.
- Keep your entries under these numbers in the spreadsheet’s column that follows the document title and meta description. This is crucial!
- If you have a 1300 number or want to get more calls, make sure to include your phone number in titles and descriptions on a regular basis (see my example in the spreadsheet)
Review this page to find out more about developing meta descriptions. It goes into a bit more into on the subject.
Typically, a website will consist of a homepage, static content pages (such as those for your products or services), and then blog or news sections. Ideally, you have to adhere to this procedure for each and every one of your URLs (pages and posts).
For those who have enrolled in our WordPress SEO Boot Camp, we will be posting a series of articles throughout the month of April. We’ll cover how to include these document titles and meta descriptions into your WordPress website in the next section.