In July, Sony Marathi launched its first show in the Marathi region. The channel, which aims to cater to affluent audiences in Maharashtra, has been receiving positive response from the audience. This will help it grow and attract more advertisers. In the next few months, Sony Marathi will launch two more shows. The company will also expand its film and TV portfolio, with plans to add more content.
Among its genres, the Sony Marathi channel will be primarily focused on movies and television serials. The content is curated by the best writers and directors from the Marathi language. The channel will be available on cable TV and DTH platforms. It is one of the first Indian channels to offer original movies. Its content will be a mix of popular films, music videos, and reality shows that are aimed at a wide audience.
The launch of the channel comes as a surprise to many people as it was launched several years ago. The company failed with its Maa channels acquisition in 2011 and its ETV deal in 2011. This is the second attempt at entering the regional space for Sony, but it has been a long time coming. It has a variety of formats, including movies and TV shows. While the Sony Marathi channel has been awaiting its debut, many people have been waiting for the launch.
Though the market potential for Sony Marathi is enormous, it would be a tiny slice compared to Zee’s Marathi channels. Despite being late to the game, SPN India hopes to gain a foothold in the Marathi region by introducing two fiction shows and a news show. With these shows, SPN is establishing a strong bond with its viewers. But this may not be enough, as many TV channels that provide entertainment in the Hindi language eat up most of the day.
ZEEL’s new Marathi channel aims to appeal to a broad audience in the region. The new network is a step towards the future of TV in India, as Zee’s main competitor is DD Sahyadri. In terms of viewers, Zee Marathi is also launching its own TV channels, including Ti Parat Aliye, Man Zal Bajinda, and Mazi Tuzi Reshimgath.
Despite the success of GECs in Hindi, some GECs are still looking to expand their audience base. Some have already launched high-impact properties, while others have yet to enter the market. Regardless of the provider you use, you should be able to find Sony Marathi on any Indian satellite TV service. Just be sure to choose the most appropriate channel for your needs. It will be a good choice for you and your family.
Besides its TV channels, the network also has radio stations in the Marathi language. Its main competitors include Sun TV Network and the Indian satellite service. The newcomer is set to take the Marathi market by storm and will compete with the Hindi GECs in this area. This means that the launch of RadioMarathi is a big win for both companies, both in the local and international market. It will give it an edge over the competition.