The Complete Guide to Designing Building Signs for Businesses

Are you hoping to create signs for company buildings that will advertise and promote your business? When signage and graphics are impressive and strategically made, they can attract attention and customers to your business.

For some tips that can help when designing building signs, keep reading. In this guide, we will go over some key tips and tricks that can help you make a successful sign for your company.

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Make Smart Color Choices 

When it comes to creating attractive graphics and designs, color is key. The colors that you choose for your signage can affect how unique and memorable your graphics turn out. You want colors that will draw attention and gain notice without being too overwhelming to the eye.

Using bright colors can help to capture one’s attention quickly. It may be helpful for designers to learn about the psychology of color when it comes to marketing and branding in order to ensure you are trying to get accurate reactions to your color schemes. It’s also wise to avoid using colors that would be considered a trend.

Instead, you want to go with timeless colors that will not go out of style anytime soon. You want the colors you incorporate into your signage to reflect your brand while also resonating with your target audience.

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Make Sure Your Message is Clear 

When it comes to creating promotional signage, you want to make sure that your message comes across as simple and clear, both in terms of the context and the visuals of your promotional message. Firstly, you need to make sure your sign is readable in order for your viewers to access the information you intend them to receive. You need to make sure that the message you are trying to send with your signage is clear to viewers within seconds.

A great way to make sure that your message comes across clearly is to use contract in order to direct and lead the eye. Most promotional signage will include some sort of text. It’s important to ensure that this text is conveyed with large and uncomplicated lettering to ensure that your text is readable even from a distance.

Quick visibility is key, so you want to make sure the graphics, text, and other design elements are clear by using contrast and simple designs. Use a clean typeface that is not only legible but in line with the personality of your brand for the best results. If you are looking for a great option, check out channel letter signs.

Designing Business Signs: Top Tips and Tricks 

When it comes to designing business signs that will successfully capture the attention of your target audience while accurately reflecting your brand identity, make sure to keep the tips and tricks in this guide in mind for the best results. Use your awesome business signage to increase your brand awareness and recognition so that you can broaden your customer base.

Head to the “Business” section of this site for additional related advice and info.

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