The importance of SEO in your digital marketing strategy cannot be expressed enough. However, what exactly is SEO and how does it work? SEO stands for Search Engine Optimisation and is a complex process that has several different elements. Here is an in-depth explanation:
What Is Search Engine Optimisation (SEO)?
SEO involves directing free, organic traffic from search engine search results to your website. When you boost your website’s ranking on search engine results pages, more people will visit your page. So how can you rank higher? Here are 4 types of SEO to consider:
On-Page SEO is a simple form of SEO that can easily be done. This is the process of optimising the content of your website, keywords, metadata, and performing internal linking.
Off-Page SEO refers to all other actions done away from your website. The actions help both search engines and users understand your website and improve rankings. Most of the actions are focused on link building, social media, reviews, and content syndication.
Mobile Optimisation is simply the process of adjusting your website content to ensure visitors accessing your website from a mobile phone can view the text, images, videos, and all content customised to their device.
According to various reports, around 55% of the population uses mobile phones to search websites or view online content compared to 43% using a desktop. This stresses the importance of mobile SEO.
Technical SEO is done to make it easier for search engines to crawl and index your website. As search engines become more complex, it means SEO is always evolving. Technical SEO is important as even with the best site and great content, the site will not rank well.
Choosing an SEO Provider
As a business, you might want to focus on other aspects of the business and leave the SEO types and terms to experts in the field. This then leads to the question of how to choose an SEO service provider to ensure value for your money. Here are 4 tips:
1. Assess the SEO provider’s previous work.
Read reviews or ask for examples of websites that they have optimised.
2. Have specific goals and ask if the provider can meet them.
Before settling, meet the providers and have a candid discussion about your SEO goals. Ensure the SEO service provider can achieve the results. Don’t be shy to ask questions.
3. Choose an SEO service provider who communicates effectively.
SEO is a process that takes place over a length of time. Hence, ensure you settle with a provider who communicates openly and keeps you in the loop as the process continues.
4. Cheap does not always equate to the best option.
Consider what the SEO provider can achieve and the impact this will have on the business as opposed to purely price.
With SEO trends and tools constantly changing, it might be hard to keep up with the shifting trends. Outsourcing your SEO services helps you stay up to date, it also leads to faster results, saves you money in the long run, and enables your business to enjoy a constant SEO service.
Is your business looking to scale your SEO services In Australia? It is estimated that over 55% of businesses invest in professional SEO services, so do not be left behind. We are expert SEO providers with world-class knowledge. Reach out to us today to inquire about our services!